Joelle Davidovich Pomponette, known as Pompo, has an eye for successful films. As an aspiring producer in the dream factory Nyallywood and granddaughter of a legendary film magnate, she delivers one reliable bestseller after another - but with little to do with a real love of cinema. They are all trashy B-movies, with lots of naked skin, action and explosions. Pompo's personal assistant, the nervous-neurotic Gene, takes a completely different approach: cinema is art and must enchant! Pompo is sceptical, but allows himself to be carried away by Gene's fascination and commissions him to direct their next script. And so Gene plunges into an adventure to combine art and commerce, not to overstretch his tight budget and finally: to finish on time! Will Gene's film debut succeed and maybe even become a success?